• Registrations open Jan 2nd
• Prep Week: 24th - 30th January
• Challenge Starts: 31st January
• Week 4 Check in: 25th February
• Week 8 Check in: 25th March
• Challenge Finishes: 24th April
• Completion Process: 25th & 26th April
• Public Voting: 27th April-1st May
• Top 50 announced 4th May
• Winners announced 6th May

Prizes to be awarded during 12 week Challenges are as follows:

a. Grand Champion – Both MAX'S and Maxine's Grand Champions will win a cash prize of $4000.00 They may also be featured in other media and in any and all marketing activities/events throughout a 4 month period.
b. 1st Runner up Prize - The 2nd place winners will receive a $1000.00 cash prize. They may also have the opportunity to be featured in other media and in any and all marketing activities/events throughout a 4 month period.
c. 2nd Runner up Prize - The 3rd place winners will receive a $500.00 cash prize. They may also have the opportunity to be featured in other media and in any and all marketing activities/events throughout a 4 month period.
d. Top 10 Finalist Prizes - All top 10 finalists (including 1st, 2nd and 3rd place winners) will receive a MAX'S or Maxine's supplement prize pack. They may also have the opportunity to be featured in other media and in any and all marketing activities/events throughout a 4 month period. Prize packs can only be sent to an Australian address.
e. People's Choice – Aminoactive Australia will award 6 (six) Prize Packs (3 in each competition), to the MAX'S and Maxine's participants that receive the highest number of public votes and whom the judging panel deem to have completed a great transformation but not made our top ten. Selection and all winners of this prize will be at the sole discretion of the judging panel. Prize packs can only be sent to an Australian address.
f. Community Award – Aminoactive will award Prize Packs to select Challenge participants whom the judging panel feel have provided an extraordinarily positive and supportive contribution to the online Challenge community. Selection and all winners of this prize will be at the sole discretion of the judging panel. Prize packs can only be sent to an Australian address.
g. Top 50 Completion Packs - the Top 50 Challenge Finalists as awarded by the judging panel will receive a commemorative Challenge 'Top 50 Finisher' commemorative T-shirt. T-Shirts can only be sent to an Australian address.
h. There will be prizes awarded throughout the competition for weekly challenges and check in prizes chosen randomly at weeks 4 & 8.

The total prize pool is expected to exceed $30,000.00

Supplements

Which Program Should I choose:

Nutrition

Training

Login will open 7 days before day 1 where you will have access to your Training and Nutrition plans straight away, you can get your shopping sorted, familiarize yourself with the exercises and if you have any questions about the plans the Coaches will be available on the Forum to help you. Then by day 1 you will be ready to go!

The Challenge is Australia's toughest and most effective transformation competition! It is an online program of hard training and disciplined nutrition designed to not only achieve dramatic change in your physique, but also teach you what you need to know to maintain and even improve your gains for a lifetime. Challengers register online, posting a 'before' picture, and have the option to enter the Challenge Competition with a 'public' account (where other challenge participants can see your transformation and pictures) or skip the competition with a 'private' account (where only you can see your picture). Challengers then work hard to achieve the best transformation they can. At the completion of the challenge, you post an 'after' picture and if you've met the requirements are in the running to win some fantastic prizes! The pictures are judged to determine who has made the biggest transformation from 'before' to 'after'!

During the Challenge you receive: all the training plans you will need; all the nutrition and meal plans, shopping lists to help you prepare; tips and advice on the correct mindset and ways to ensure your success for the challenge and beyond; the secrets to staying in the best shape of your life and to stay in control of your fitness and physique; advice on all supplements you will need; 24/7 Knowledge and Support from our team of  Professional Coaches and Ambassadors; our Coaches have decades of experience and most of our Ambassadors are our Top 10 men and women from the previous Challenges - real people who have lived and breathed the Challenge first hand ready to share their experience and knowledge with first time Challengers!

The Challenge is open to all men & women of all health and fitness levels and abilities. The only restriction is you must be 16 years or older to be a private participant, and 18 years or older to be a public participant, at the time of registration.

Unfortunately registering your interest to receive email updates is not the same as officially registering for the challenge, so you not be able to use this to 'login'. You will need to click 'Join Now' and complete the registration process prior to the Challenge start date. 

Payments can be made via Credit Card or ZipPay. To find out more about how ZipPay works please refer to https://www.maxchallenge.com.au/how-zippay-works.

The Discount applies to everyone who has done a paid Challenge. If you did the Challenge prior to 2016 you would have done the older free version.
The System will recognise your email or mobile and automatically apply the Discount.

Unfortunately you cannot purchase and follow the plans on your own outside of the set dates.

You can choose to take your starting photo at any time in the week prior to the Challenge start date, or the first week of the Challenge.

Image requirements are as follows:

NEWSPAPER:

• You must be holding a copy of any nationally daily newspaper published in Australia (not local papers) with the front page clearly showing and within 24 hours of the newspapers date. This is done to verify the date the picture was taken or the Entry Document available on site.

CLOTHING:

• Male - Form-fitting shorts or bathers are preferred, showing legs and torso. 
• Female - two-piece bathing suit or bra and undies are best.
• *Be sure not to cut your legs off or cover them in long pants. If you cover up parts of your body it will be difficult to show your progress.

POSITION:

• Stand with your arms at your sides in the image—no posing - facing forwards.
• Hold a copy of a newspaper (as per above) clearly displaying the front page, but not covering your body (or as minimal as possible).
• Take your photo in front of a white or plain background if possible.
• Try to include your whole body from head to toe in the image, or as much as possible.
• Try to fill the photograph with your whole body. If you stand too far away, it may be hard to see your progress and great results.
• No picture can be treated or in any way enhanced after they have been taken. 

When you set up your profile in your DASHBOARD once you have access from day 1 of Prep Week you will then be able to upload 'before' photo. You have until the end of week 2 to upload the photo.

If you choose not to use social media it will in no way affect the results of the Challenge.

Some Challengers like to post their Journey on Social Media with regular pictures and updates. This can be a way to keep you accountable.

We encourage the use of our Challenge Hashtags in order for the Social Hub to pick up your posts #wearechallenge  #maxchallenge21 #maxineschallenge21 

We will repost as many of your pictures as we can, if you would like your picture shared on our story remember to tag us @maxchallenge or @maxineschallenge so we see the post.

If you would like to join our support group on Facebook we would love to have you: https://www.facebook.com/groups/maxandmaxinechallengesupportgroup/  

Please realize we cannot re post Memes, pics of poor quality or containing images unrelated to the Challenge lifestyle

There will be a supplement list emailed to Challengers but for the Lean program you would need:
1 X Max's Shred System
1 X Max's Anabolic night
2 X Boxes of Max's Super Shred bars/cookies
This will last for approx 4 weeks.
You may also wish to use the Lab Series Beta Pump if you need some extra energy before training, Creatine X 8 to increase strength and endurance and build Lean Muscle, Glutamine+ to help with recovery and BCAA's to activate Protein synthesis.

For the Build size Program we would recommend the following supplements:

Max's Clean Mass Protein
Max's Anabolic Night Protein
1 box Max's Muscle meal Cookies
You may also wish to use the Lab Series Beta Pump if you need some extra energy before training, Creatine X 8 to increase strength and endurance and build Lean Muscle, Glutamine+ to help with recovery and BCAA's to activate Protein synthesis.

Yes, all of the meals are interchangable, the meals are similar although the portion sizes will differ, so if 1 person has Chicken on their plan for dinner and the other beef, it is fine to both have either option in the portion size allocated to you on your plan.

Yes, all foods can be substituted or swapped easily, the Coaches on the Forum will help you if you need advice on substitutions.

Yes, you will still get great results with 100% Nutrition and Training, however, we would recommend that you use the Supplements as they contain fat burners and will assist you to get your results quicker

No we offer both gym and home training options. However if you do choose to train at home we do recommend having some basic equipment to get the most out of your program, including:

- a bench (adjustable if possible)
- a barbell with interchangable weights (or fixed of a few different weights)
- a dumbbell set with interchangable weights (or fixed of a few different weights)
- Fitball/Swiss Ball
- Resistance Bands (2 sizes recommended - light and medium or depending on your level)

It is easy to change your Nutrition and Training program.

There is a tab on your profile page that allows you to change either your Nutrition or Training or Both Programs once you have set up your Profile.

You can change your program up to the first check in of the Challenge.

The Coaches and Ambassadors will be available on the Forum to give advice about changing any exercises you are unable to complete.

There are videos of all exercises on the plan to help you.

We would always recommend that you check with your Health Care provider before starting and Nutrition or Training Program.

Once you have treatment in place the Coaches will be able to offer suggested alternative exercises

All details (including photos, journal entries, stats and forum posts) are contained within the website and only visible to registered challengers. If you have a private profile then only your name will be visible to other challengers.

Our Nutrition plan is mainly Gluten free, there are a few items such as Oats where you may need to substitute a Gluten free alternative such as Rice Flakes and foods such as Bread where a Gluten free option is readily available.

Our Coaches  on the Forum are happy to give options and suggestions. The Protein shakes are all Gluten Free.

With Lactose there is Yogurt on the Program for breakfast which can be substituted by swapping it for a different Breakfast choice such as eggs. Also the Protein Shakes may contain some Lactose so you may decide to try the Maxine's Plant protein shake, rather than the Maxine's Burn or Max's range of shakes which are whey based shakes.

Our plans are predominately Gluten-Free, and we also have Vegan and Vegetarian meal plans. Our protein supplements are all Gluten-Free, and we also have a Vegan protein available.

There are usualy 3 Challenges per year.  Please refer to the key dates for all Challenge dates.

Yes you can complete the Challenge outside of Australia so long as you have access to the internet.

However, prizes can only be shipped within Australia.

You have the choice to have either a Public or Private profile.

If you have a PRIVATE profile only you can see your photos and information.

If you have a PUBLIC profile it will only be visible to other logged in Challenge participants, as well as those who register to vote at the end. The only information visible on a PUBLIC profile is your photo(s), weight, journal entries and Forum comments. Your personal information that you register with (such as phone number, address etc) remains private. Any and all information contained within a Public profile cannot be searched via Google or external sources.

We do not refund for change of mind. For full information on our payment and refund policy please refer to our Terms & Conditions.

As well as providing you with all the necessary Training and Nutrition Programs you will also have full access to a large variety of online video tips about nutrition and training. Most importantly you will have access to the Challenge Coaches, Ambassadors, and the Challenge Community via our Forum for support! Even though we have separated the Challenge for men and women for judging purposes, one of the MOST important parts of the Challenge process is the community that develops between Challengers as the Challenge progresses – we are all in this together and here to help each other!!

You may also like to join our Support group on Facebook 

This will become available as soon as login opens a few days prior to the Challenge.

You will then have time to get your shopping list sorted and ask any questions of the coaches.

You will have access to all plans as soon as login opens a few days prior to the Challenge starting.

We understand that every person and their lifestyle, preference and schedules are different. That is why we encourage people to use the plans as a guide. They will work the way they are, but you can also modify them to suit your needs.

If you are unsure which program to choose when signing up, choose the one you think best suits your MAIN goal,  then you can change Program up until the 1st check in if you feel you have chosen incorrectly. Changing after the first check in is not advised if you want to get the best possible results.

You can also mix and match 2 programs. Once you set up your profile on your PROFILE PAGE you can select separate training and nutrition programs. You can choose the same (eg. LEAN / TONE & SHAPE) or you can choose different training to nutrition. This is what makes it customizable.

If you are doing the Challenge then we highly recommend using the MAX'S supplements. The Challenge weekly meal plans on this website are designed specifically around the MAX'S Supplement range to ensure that you get the best results. MAX'S products are formulated to achieve results, with specific proteins, fat burners, recovery and other nutrients designed to support each individual nutrition plan. We use the highest quality ingredients to ensure the best results. We know some people may want to use other products and other brands. But be aware that not all supplements are of the highest quality or true to label claims. These poorer quality or unsuitable formulas will definitely reduce the effectiveness of your program, so insist on the best. Make sure the supplements you choose are of the highest quality from reputable suppliers and specifically suited to your training goals.

A quick note on quality. MAX'S products use only the highest quality proteins sourced from top manufacturers in Australia, New Zealand, the US and Europe, making our protein supplements amongst the highest quality anywhere on the globe. Our amino acid and metabolism boosting formulations use only the highest quality pharmaceutical grade ingredients and botanicals, and all our products undergo stringent Quality Assurance Testing, GMP testing, FDA testing and micro biological analysis, and are all manufactured in Australian Food Standards, TGA or FDA approved facilities to ensure you get pure and potent supplements that you can take with confidence. To ensure you are getting optimum results make sure the supplements you buy have these standards as a minimum.

Some people wish to do the Challenge anonymously, or only do it for themselves and not be part of the 'competition' side of it. Therefore everyone who registers is automatically given a 'Private' account. When you set up your profile in your DASHBOARD you will then have the option to choose a 'public' profile and will be able to select Yes or No to enter into the competition.

Why the Social Hub: 

• We use the Social Hub to bring all the commentary online across the board on every social channel talking about the Challenge to the one place.
• We provide you with a tailor-made social experience for the entire challenge and more.
• We want our Challengers to see more of their social content, we give it to them. We showcase it all into a single page where you can view, share and interact. At the Challenge, we take the pain out of social.
• When posting on any of your social accounts about the Challenge use the hashtags #maxchallenge21 #wearechallenge for the MAXS Challenge and #maxineschallenge21 #wearechallenge for the Maxine's Challenge. Our Social Hub will pick up your post if it contains these hashtags.

Everyone who registers is registered as a private entrant. Simply Setup your Profile in the 'Dashboard' section of your account to enter the comeptition and upload your 'before' photo.

A few people just wish to do the Challenge for themselves and don't wish to be part of the competition side of it so there is still a Private option.

If you choose to remain Private, we would still recommend that you upload photo's as an indication of your Progress. Only you will be able to see these photos.

If you are overseas when the Challenge finishes, you can still complete the process as long as you have access to the internet and Challenge website.

If you won't have access (or are unsure if you will) you can prepare your answers to the finishing questions in advance, take your photos, and give these along with your login details to someone who will have access to the internet, who can complete it on your behalf.

If you are unable to have someone do it for you, you can still participate in the Challenge but unfortunately you will not 'officially 'complete the Challenge, and simply will not be eligible for judging.

No, joining or creating a Group is entirely optional, and simply an extra way to keep yourself motivated, accountable and on track.

When you have a 'Private' profile no one can see your profile and photos except you, which means the judges are also unable to see your photos during the voting period.

If you have a Public account other challengers and voters from the public can see only the before/after/progress photos, any/all journal entries posted, and any fitness stats or information you have logged (eg weight, fitness test results etc). They will not however be able to see any of your private details like your phone number, or address, which are only recorded for the purposes of getting in contact with you or awarding prizes.

Prizes for the 12 week Challenge are:

Grand Champion:
   • $4000.00 Cash Prize
   • Maxine's/MAX'S Prize Pack valued at over $700 RRP*
   • Official Gold Winners Medal
  

First Runner-up:
   • $1000.00 Cash Prize
   • Maxine's/MAX'S Prize Pack valued at over $700 RRP*
   • Official Silver Medal

Second Runner-Up:
   • $500.00 Cash Prize
   • Maxine's/MAX'S Prize Pack valued at over $700 RRP*
   • Official Top 10 Placegetters Medal

Remaining Top 10 place-getters:
   • Prize Pack valued at over $600 RRP*
   • Official Top 10 Place-getters Medal

*Prize packs can only be shipped within Australia

6 WEEK CHALLENGE PRIZES ARE: 

Grand Champion:
• $2000.00 Cash Prize
• Maxine's/MAX'S Prize Pack valued at over $400 RRP*
• Official Gold Winners Medal

First Runner-up:
• $500.00 Cash Prize
• Maxine's/MAX'S Prize Pack valued at over $400 RRP*
• Official Silver Medal

Second Runner-Up:
• $250.00 Cash Prize
• Maxine's/MAX'S Prize Pack valued at over $400 RRP*
• Official Top 10 Placegetters Medal

Remaining Top 10 place-getters:
• Prize Pack valued at over $400 RRP*
• Official Top 10 Place-getters Medal

*Prize packs can only be shipped within Australia

Top 50 Male & Female Challengers receive an official TOP 50 T-shirt

Supplement prizes are also given to 6 Challengers who show Community spirit and 6 winners of the  Peoples Choice vote. 

No.  Although, you will have access to ask Coaches and Ambassadors questions on the forum at any time from the start of Login through until the website closes after the winners are announced.

Check out the Challenge Magazines online at ISSUU, download or just read online for FREE!

http://issuu.com/search?q=maxines+challenge

• If you are a 'Public' Challenger and are registered to compete in the Challenge competition you will need to complete check-in's including uploading a progress image, you are able to do this from your Profile page and will be prompted if your Check-in is not completed. 
• If you are a 'Private' Challenger you will not need to complete check-in's however we would recommend you do as it is a good visual indication of your Journey.

1. Finishing weight:
2. What did you like most about the challenge?
3. What was the hardest thing about your challenge?
4. What impact has the challenge had on your life?
5. What would you say to people who are thinking of doing the challenge?
6. Anything else you would like to tell us about your challenge?

(Don't forget you will need to upload an 'After' photo holding a newspaper or the Exit Doc and meeting all image requirements and you can also upload an additional 10 photos to show off your physique)